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Our Story


Best friends since high school, Brothers-in-Law Michel and Alex have been hitting the road on their motorcycles together since the moment they were old enough to get on a bike.

Inspired by the country in which we live and the vast natural beauty of its great outdoors, Back Road aims to provide the perfect coffee to accompany your journeys through all the adventures life in Canada offers.

“Taking the back roads” inspires you to take the long way, the longer way, without cutting corners in order to experience the best life has to offer and not miss any moments along the journey. We apply this same philosophy to our coffee roasting. We take the longer way, the time to ensure that quality is preserved, the time to ensure ethical and sustainable farming and sourcing practices, the time needed to develop the best flavours and aromas.

It is also through the “back roads” of this planet that you will find the highest quality green beans to craft that perfect cup of coffee and to allow you as well to take the road less travelled, slow down and enjoy the little things often missed around you. Let us be that travel partner.